The first, and perhaps most obvious, KPI for tracking your ecommerce SEO efforts is revenue. There are many indicators that you're on the right track to achieve your sales goals. Track the SEO success of your e-commerce with these 11 KPIs. Here are 11 of the SEO KPIs that are most relevant to e-commerce websites.
The goal is to appear on the first page, where you'll have the greatest chance of gaining more organic traffic to your site. In addition, if you use SEO tools, such as SEMrush, for example, you should take note of the ranking of certain keywords in order to determine if your ranking is increasing over time. Organic traffic refers to the number of visitors you receive to your website after appearing in your online search. Google Analytics will segment the sources of organic traffic that search engines use to find you, your geographical location and the time of day they performed the search.
This information can show you where your unique and returning visitors are coming from, so you can segment those sources for more traffic later on. SEO metrics are interconnected; the higher your keywords rank, the greater the potential for your CTR to increase. Everyone has a takeaway order at their favorite restaurant. You know that every time you order it, it's going to be fine.
The same goes for visitors who return to your website. If people come back regularly, it means that you're doing something right, that you're providing a service or content that attracts new visitors and also retains old ones. How often does your domain appear in search results for users compared to your competitors? Domain authority predicts how often your site will appear with the keywords that users search for. The better your keyword ranking, the better your domain authority.
Google doesn't rely on domain authority to rank your site, but it's a good metric that you can track because it shows you how you're doing compared to your competition. These seven metrics, keyword ranking, organic traffic, time spent on page, CTR, bounce rate, returning visitors and domain authority can help you measure and grow your SEO strategy to ensure that people arrive first to your site and stay there. The Top 5 Triggers of Email Marketing Automation You Should Know. On-page SEO is essential because it also helps you appear in other functions of the search engine results page (SERP).
This KPI measures how many visitors come to your website from organic search results. Search rankings are a crucial KPI because it directly correlates to the success of your SEO. Once you achieve the highest search positions, you're about to achieve other goals, such as traffic, leads, and conversions. Even though SEO has one of the highest ROIs of any e-commerce marketing campaign, many online stores are created with little or no consideration by search engines.
If you want your site to generate significant traffic and receive the visitors you expect, learning the ins and outs of e-commerce SEO strategies can transform your business. If you are dedicated to e-commerce SEO and have correctly implemented e-commerce tracking, you will have access to your organic revenue data, that is, the revenues that your site earns exclusively from organic visits to your site. With this in mind, understanding SEO best practices can help transform and unlock your e-commerce business. Your e-commerce conversion rate is the percentage of visits to your website that resulted in an e-commerce transaction.
If that's the case, I highly recommend that you schedule a consultation with a professional SEO agency that can explain the basics to you. Whether you're handling your search engine marketing in-house or hiring an SEO agency to develop and manage your campaign, it's extremely important to be able to measure the performance and results of your SEO efforts.