Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work well for your ecommerce business. The popularity of e-commerce continues to grow around the world, as 44% of online shoppers begin their shopping process with a search engine. You should also avoid repeating repetitive text on web pages or including excerpts of publications on empty pages. If you've structured your site and end up with duplicate content, use 301 redirects so that Googlebot knows where to go.
This seems to be a big problem for e-commerce sites in particular. According to Strangeloop, the top 2000 retail sites take an average of 10 seconds to load. That's pretty bad, especially considering that 40% of visitors to a website will abandon a website if it takes three seconds to load, which translates into a higher bounce rate that hurts your ranking. Google wants to provide users with results that are relevant, accurate and secure, so using HTTPS and having a 2048-bit SSL key certificate on your site will increase your ranking.
In my experience, this mistake is often made by online gift stores (broadly speaking) and online clothing stores. Unfortunately, the total absence of a textual description of the product practically puts an end to the chances of the page appearing in the top 10 queries from search engines, even in the case of low-frequency queries. So be sure to add a description to the product sheet; don't ruin the possibilities of your page. For example, you could create a page by mistake that had the title tag, the H1 heading and the alternative image tag optimized for the key phrase “Scarf with floral print”, when it would be much wiser to optimize it for a more specific keyword phase, such as “Chanel floral print scarf”.
He is the co-founder of NP Digital. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the best-selling authors of the New York Times and was recognized as one of the 100 best businessmen under 30 by President Obama and among the 100 best businessmen under 35 by the United Nations. Online research is a vital part of the buying process for customers around the world.
This problem is more common on e-commerce platforms, and any Shopify SEO company would be familiar with it. Never publish content just for the sake of doing so. This field of SEO is about ensuring that when someone begins their buying process through Google search (or another search platform), their e-commerce store is optimized for ranking and, ultimately, is chosen by users. As a marketing consultant, I'm well-positioned in the industry to understand the most common mistakes small businesses make with SEO.
SEO for e-commerce will make your site more visible to search engines and, consequently, increase your exposure among your target demographic by 26%; the percentage of profits will grow dramatically with greater visibility. Around 55% of SEO professionals consider backlinks to be the most crucial element for the SEO optimization of a website. Similarly, SEO for an online company that aims to offer consulting services, selling digital products, or providing goods delivery systems, among other activities, is not a simple process. Here are ten common SEO mistakes that could explain why SEO doesn't always work well for your ecommerce business.
Any Magento SEO service knows the importance of optimized meta tags and their importance for your SEO strategy. While a smarter SEO strategy helps companies overcome these challenges, many websites continue to make common SEO mistakes. A successful SEO strategy has many facets, and consistently implementing and optimizing each of them on an e-commerce site is the difference between leading and lagging behind rankings.