Keyword research is the first fundamental step in an e-commerce SEO campaign. You'll rank for keywords that don't generate traffic or cause customers to buy. With SEO, it's important to take a step back and look at the big picture. What general tactics and best practices can you use to improve the SEO performance of your e-commerce website? They can be summarized in 12 key tactics, which we'll discuss one by one.
Neil Patel is the co-founder of NP Digital. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best businessmen under 30 by President Obama and among the 100 best businessmen under 35 by the United Nations. In short, your e-commerce SEO strategy should include optimizing product and category pages around product-focused keywords.
And create useful blog content with informative keywords. As the lines between technical SEO and on-page SEO continue to blur, it's easier than ever to create a website with clean URLs, correct internal links, and most importantly, no cumulative redirects. We hope that the tips provided in this e-commerce guide will help you develop an SEO action plan for your e-commerce site. However, unlike SEO for content-focused websites, SEO for e-commerce is more than just adding keywords, writing blog posts, and getting links.
The first step of any e-commerce SEO campaign is to find a series of product keywords that describe what your e-commerce business is selling. Take a look at this case study, in which e-commerce SEO yielded a whopping 53,571% ROI for a mattress company. I'm here to take you on a deeper dive than you thought you would in the world of SEO for e-commerce. Next, check out my tips and examples for optimizing the body of text on your e-commerce site, from the big guys to the newcomers to e-commerce.
Creating specific, intention-based keyword lists is the first step in developing an SEO strategy for e-commerce. By inserting canonical tags and changing the internal links on the home page to the right content, you'll realize that technical SEO can improve almost any site, whether it's e-commerce or not. Common tasks associated with e-commerce SEO include optimizing product and category pages, solving website architecture problems, and creating links. In many ways, an SEO strategy for e-commerce websites is more difficult than for service sites or blogs.
Links are still one of the three main ranking factors for Google, so link building should be part of any e-commerce SEO strategy.