Ecommerce SEO is the search engine optimization of an online store. Writing long descriptions with relevant keywords on every product page is an example of optimization. Obtaining backlinks from relevant websites can also improve your online store's position in the ranking. SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results.
A well-designed and optimized website with high-quality content will rank better on search engines such as Google, which will increase the visibility of your store and generate traffic. SEO for e-commerce is the practice of improving the organic rankings of online stores. Common tasks associated with e-commerce SEO include optimizing product and category pages, solving website architecture problems, and creating links. The first step of any e-commerce SEO campaign is to find a series of product keywords that describe what your e-commerce business is selling.
Creating specific, intention-based keyword lists is the first step in developing an SEO strategy for e-commerce. By inserting canonical tags and changing the internal links on the home page to the right content, you'll realize that technical SEO can improve almost any site, whether it's e-commerce or not. In many ways, an SEO strategy for e-commerce websites is more difficult than for service sites or blogs. In short, your e-commerce SEO strategy should include optimizing product and category pages around product-focused keywords.
However, unlike SEO for content-focused websites, SEO for e-commerce is more than just adding keywords, writing blog posts, and getting links. I'm here to take you on a deeper dive than you thought you would in the world of SEO for e-commerce. That's why, when it comes to SEO for e-commerce websites, I recommend using “medium” and “high” competition keywords. As someone who has mentored dozens of e-commerce companies, I can tell you first-hand that many ecommerce site owners optimize their category pages based on random keywords.
Take a look at this case study, in which e-commerce SEO yielded a whopping 53,571% ROI for a mattress company. As the lines between technical SEO and on-page SEO continue to blur, it's easier than ever to create a website with clean URLs, correct internal links, and most importantly, no cumulative redirects. Links are still one of the three main ranking factors for Google, so link building should be part of any e-commerce SEO strategy. We hope that the tips provided in this e-commerce guide will help you develop an SEO action plan for your e-commerce site.
Fortunately, if you commit to including unique content on every page of your e-commerce site (and by using advanced SEO techniques, such as canonical tags), you can make duplicate content issues a thing of the past.